Shopee, the leading eCommerce platform in Southeast Asia, today announced the start of its annual shopping event - Shopee 9.9 Mobile Shopping Day. Shopee will offer a wide range of promotions, including discounts of up to 99% off, top picks under P99, and flash sales. Shopee partners with more than 1,000 sellers, including leading brands such as Johnson & Johnson, Oppo, Lysol, Sandisk, Mustela, and Makeup World, to make 9.9 Mobile Shopping Day the biggest online shopping event of the year.

“Last year, our 9.9 Mobile Shopping Day successfully achieved a five-fold increase in orders and three-fold increase in traffic within 24 hours. This year, with over ₱50 million worth of marketing activities, we aim to increase traffic by five times and triple our sales. We look forward to having all users across the Philippines join us in the biggest sale of the year,” said Macy Castillo, Head of Commercial Business at Shopee.

Since its launch in 2015, Shopee has experienced significant growth across the region. To date, Shopee has surpassed USD 3 billion annualized GMV with over 50 million downloads and more than 100 active million listings. In the Philippines, Shopee has garnered more than 4 million downloads.

Based on a 2017 study by Google and Temasek, the Philippines’ e-commerce market is projected to reach $9.7 billion (₱498 billion) in 2025 and 34% annual growth rate, which is said to be above the global average growth rate.

“The Philippines is an important market for us given its immense potential. As we scale up our product selection to cater to a wider audience, we are pleased to have leading brands such as Johnson & Johnson and Lysol joining our 9.9 Mobile Shopping Day this year. This is a major milestone for us in establishing Shopee as a one-stop shopping destination for users to enjoy a wide variety of products. Together with our 9.9 Mobile Shopping Day partners, including PLDT and Coke, we are confident that this will be a record-breaking year for Shopee in the Philippines,” added Castillo.

Luigi Casas, AVP and Head of Corporate Relationship Management at PLDT Alpha Enterprise, said, “We are very excited and proud to partner Shopee Philippines. Their business platform contributes enormously to the retail industry, as well as the overall digital transformation of the country and our economy. Together, we aim to increase awareness on the benefits of eCommerce adoption and how it drives the country’s economic growth as we redefine the retail industry.“

Starting from 1 September, Shopee 9.9 Mobile Shopping Day will begin with daily deals up to 99% off across multiple categories, including fashion, health and beauty, gadgets and electronics, and home and baby products. Users can also enjoy daily giveaways on Shopee’s social media accounts.

“Looking ahead, the future of the Philippines’ e-commerce market is very promising. We are highly confident that 9.9 Mobile Shopping Day will continue to be celebrated as an iconic day that appeals to the needs of the increasing number of online shoppers in the country,” Castillo ended.

Join Shopee in celebrating 9.9 Mobile Shopping Day. For more information, visit http://shopee.ph/99 and download the Shopee app via the App Store or Google Play.